Area Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

Dec. 4, 2020

With Home Values Surging, Is it Still Affordable to Buy Right Now?

With Home Values Surging, Is it Still Affordable to Buy Right Now? | MyKCM

Housing inventory is at an all-time low. Realtor.com just reported that there are 39% fewer homes for sale today than there were last year. At the same time, buyer demand remains strong. In a recent newsletter, research analyst Ivy Zelman explained:

“Although the headwind of severe supply constraints in most markets has contributed to slight moderation in seasonally-adjusted and year-over-year new pending contract growth for two consecutive months (albeit still growing strongly), the underlying strength of buyer demandparticularly for this time of year, remains apparent.”

Whenever there’s a shortage in the supply of an item that’s in high demand, the price of that item increases. That’s exactly what’s happening in the real estate market right now. As a result, home values are surging.

This is great news if you’re planning to sell your house. On the other hand, as either a first-time or repeat buyer, this may instead seem like troubling news. Purchasers, however, should realize that the price of a house is not as important as the monthly cost. Here’s how it breaks down.

There are several factors that influence the cost of a home. Two of the major ones are:

  1. The price of the home
  2. The mortgage rate at which a buyer can borrow the funds necessary to purchase the home

How do these factors impact affordability?

The National Association of Realtors (NAR) produces a Housing Affordability Index which takes these factors into account and determines an overall affordability score for housing. According to NAR, the index:

“…measures whether or not a typical family earns enough income to qualify for a mortgage loan on a typical home at the national and regional levels based on the most recent price and income data.”

Their methodology states:

“To interpret the indices, a value of 100 means that a family with the median income has exactly enough income to qualify for a mortgage on a median-priced home. An index above 100 signifies that family earning the median income has more than enough income to qualify for a mortgage loan on a median-priced home, assuming a 20 percent down payment.”

So, the higher the index, the more affordable it is to purchase a home. Here’s a graph of the index going back to 1990:With Home Values Surging, Is it Still Affordable to Buy Right Now? | MyKCMThe blue bar represents today’s affordability. We can see that homes are more affordable now than they were from:

  • 1990 to 2008
  • 2017 to 2018

Buying a home today is just a little less affordable than it was last year, but still very affordable compared to historical housing market trends.

Note: During the housing crash from 2009 to 2015, distressed properties (foreclosures and short sales) dominated the market. Those properties were sold at large discounts not seen before in the housing market.

Why are homes still affordable today?

The number one factor impacting today’s homebuying affordability is record-low mortgage rates. There’s no doubt that prices are on the rise. However, mortgage rates have fallen dramatically. Last week, Freddie Mac announced that the average interest rate for a 30-year fixed-rate mortgage was 2.72%. Last year at this time, the average rate was 3.68%.

If you’re considering purchasing your first home or moving up to the one you’ve always hoped for, it’s important to understand how affordability plays into the overall cost of your home. With that in mind, buying while mortgage rates are as low as they are now may save you quite a bit of money over the life of your home loan.

Bottom Line

At this point, home purchase affordability is still in a historically good place. However, we need to watch price increases going forward. As Mark Fleming, Chief Economist at First American, noted in a recent post:

“Faster nominal house price appreciation can erode, or even eliminate, the boost in affordability from lower mortgage rates, especially if household income growth doesn’t keep up.”

Posted in Buying Tips
Dec. 2, 2020

Knowledge Is Power on the Path to Homeownership

Knowledge Is Power on the Path to Homeownership | MyKCM

Homeownership is on the goal list for many young adults, but sometimes it’s hard to know exactly how to get there. From understanding the homebuying process to pre-approval and down payment assistance options, uncertainty along the way can ultimately hold some buyers back.

Today, there are over 75 million Millennials and 67 million Gen Z’ers in the U.S., making up a significant number of both current and soon-to-be homebuyers. According to a recent Fannie Mae survey of more than 2,000 of these individuals:

“88% said they are confident they will achieve homeownership someday.”

In addition, the survey also reveals that for younger generations, the motivation to own a home may be more emotional than financial compared to previous generations:

  • <50% say they want to use their home as an asset
  • 78% believe it’s the best way to live the way they want, without restrictions
  • 80% believe homeownership is the best way to make it on their own

Whether homeownership goals come from the heart or are driven by financial aspirations (or maybe both), the obstacles standing in the way don’t have to bring these dreams to a screeching halt. The same survey also reveals two key roadblocks for potential buyers. Thankfully, they’re both easily overcome with the power of knowledge and trusted advisors leading the way. Here’s a look at these two challenges potential homebuyers face today:

1. 73% of future homebuyers are unaware of low-down-payment mortgage options

For those who want to purchase a home, low-down-payment options are instrumental to affording one sooner rather than later, especially given the amount of debt many younger adults have accumulated. Fannie Mae also notes:

“Among the challenges they face is an unprecedented amount of debt, along with a lack of understanding of the mortgage process and their own purchasing power. Debt, in particular, creates many obstacles such as a limited ability to save and the fear of taking on more debt.”

Today, there are more than 2,340 down payment assistance programs available nationwide to help relieve this pressure. Understanding what’s out there and the options available may help many buyers become homeowners faster than they thought possible. In a year like this, with record-low mortgage rates making their mark in the history books, being able to take advantage of the opportunity buyers have right now is essential to long-term affordability.

2. 64% of buyers expect lenders and other real estate professionals to educate them about the mortgage process

While many people love to do a quick search online to find instant answers to their questions, it isn’t the only way younger generations want to consume information or build their knowledge base. As the survey mentions, having trusted professionals help them learn what it takes to achieve their dreams is definitely on their wish list too.

Bottom Line

If you’re aiming for homeownership someday, it may be in closer reach than you think. Let’s connect so you can learn about the process and get the guidance you need to make it happen.

Posted in Buying Tips
Dec. 1, 2020

Key Terms to Know in the Homebuying Process [INFOGRAPHIC]

Key Terms to Know in the Homebuying Process [INFOGRAPHIC] | MyKCM

Some Highlights

    • Buying a home can be intimidating if you’re not familiar with the terms used throughout the process.
    • To point you in the right direction, here’s a list of some of the most common language you’ll hear along the way.
    • The best way to ensure your homebuying process is a positive one is to find a real estate professional who will guide you through every aspect of the transaction with ‘the heart of a teacher’ by putting your needs first.
Posted in Buying Tips
Nov. 30, 2020

10 Best Ways to Connect with Younger Buyers

woman standing in front of house

 

According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and messaging to today’s most active homebuyers.

If you are trying to get your name in front of younger buyers, or just want to get better at communicating with your existing younger clients, these tips will help you develop the platforms and processes that get results. As always, make sure that your brand is well-developed and your message is effective in order to optimize the impact of your marketing efforts.

hands pointing to a laptop

1. Optimize your online presence.

Younger buyers use online resources less for initial information gathering and more for confirmation. That means that if they hear of you through a friend, relative, direct mail promotion, or another marketing channel, they’ll check you out online to learn more about your reputation. Make sure your website is attractive, fast-loading, SEO optimized, and user friendly, and put time into gathering reviews and testimonials in online platforms to show off your track record.

 

person on phone and laptop

 

2. Consistently engage on social media.

It’s not important to be everywhere on social media. It’s important to be consistent and active on the platforms that younger clients are using. For the young and financially savvy demographic you’re looking for, Instagram is probably the platform of choice, with more than half of their 500 million daily active users in the 18–34 age bracket. Rather than trying to manage a variety of platforms, consider going all-in on Instagram posts, videos, and Stories, updating them consistently and actively interacting with your audience there.

woman on camera

3. Use video to connect with your audience.

Across all platforms, video is the communication medium of choice, so if you have been resisting creating video content, it’s time to get on board. The good news? You don’t have to look perfectly camera-ready on each video. Younger buyers are more concerned with authenticity than polished presentation. Make sure you have good lighting and be sure to include subtitles so that users can consume your video content with the volume turned off if necessary. For more help creating videos, check out this blog on common mistakes in video marketing.

 

exterior view of home at night with pool

4. Use professional-level content for all of your promotional materials.

You can no longer get away with low-quality selfies in lieu of a headshot or crooked camera-phone photos of your latest listing’s random corners. Hi-res photos, well-crafted content, and other professional presentations are no longer optional for younger clients—they’re a baseline expectation that reflects on you and your level of professionalism. And, don’t forget, ReminderMedia’s Creative Services team can help you create a winning headshot to use in your marketing. 

woman texting

5. Get used to communicating via text.

For younger clients, common, everyday communication is primarily through text message or messaging apps, while more complex information and document sharing is through email. Notice what’s missing? Chatting by phone is considered by many younger consumers to be off-limits unless you schedule it in advance for a specific purpose. Talk to your younger buyers about how they’d prefer to be contacted if you’re in any doubt.

dog in glasses at laptop

6. Automate content and frequently requested information.

Younger people are not used to waiting for information and answers—especially for information that you should have at your fingertips. Create drip email and text campaigns for prospective and new clients and ensure that you always have commonly requested information ready to share in the form of a blog post, social media graphic, or sharable infographic. If your schedule makes it difficult to answer questions and supply information in a timely manner, put a member of your support staff to work screening for inquiries and answering frequently asked questions promptly.

young woman sitting at bench

7. Emphasize your ability to guide and educate your audience.

One of the primary reasons young buyers prefer to work with a real estate professional is because they trust expertise. Let your younger clients know that you have the qualifications and experience to guide and educate them throughout the process of searching for and purchasing their home. Create and share original content that offers value-added information to reinforce your expertise.

two women talking

8. Inform younger buyers, but don’t talk down to them.

While you’ll want to be a source of expert information, don’t talk down to your younger clients or treat them as if they don’t know their own minds. Many younger buyers pride themselves on the extensive research and preparation they do before they move forward with a decision, so they may have spent time reading, listening to podcasts, and watching video content about the home buying process as well as talking with parents and friends who have insights to share. Feel them out to find out where the gaps in their knowledge are and provide guidance where necessary.

 

housing lifecycle

9. Think in terms of the long-term housing lifecycle.

You may think it’s not worth your time to work with a younger client because they don’t have the homebuying budget you’re used to. However, it’s important to remember that you have the opportunity to become their lifelong trusted real estate advisor, working with them again and again on both sides of the transaction as they upgrade to larger, more expensive homes. Once you have made a solid connection with your younger buyer, stay in touch and engaged so that you will be ready to help the next time they need you.

and breathe sign

10. Offer perspective and calm in the midst of uncertainty.

When they’re going through their first home purchase, every setback can seem like a disaster and every delay can seem like forever. Don’t think of your age as a handicap in connecting with younger buyers; think of it as providing you, and them, with perspective and the ability to know that, ultimately, all will be well. When they are uncertain or afraid, let your years of experience offer much-needed reassurance and inspiration.

 

 

 

Posted in Selling Tips
Nov. 30, 2020

It Pays to Sell with a Real Estate Agent [INFOGRAPHIC]

It Pays to Sell with a Real Estate Agent [INFOGRAPHIC] | MyKCM

Some Highlights

    • Today, it’s more important than ever to have an expert you trust to guide you as you sell your house.
    • From your safety throughout the process to the complexity of negotiating the deal, you need a professional on your side.
    • Before you decide to take on the challenge of selling your house on your own, let’s connect to discuss your options.
Posted in Selling Tips
Nov. 27, 2020

Dealing With Popcorn Ceilings

 

 

Popcorn is great with a movie or possibly for stringing around an old-fashioned Christmas tree, but it’s a little less universally loved when it’s applied to the ceiling as a texture. “Popcorn ceiling,” a type of texture that looks a lot more like cottage cheese than popcorn, was widely used in homes from the 1950s through the mid-1980s, regardless of architecture style.

 

A Warning About Popcorn Ceilings

Many popcorn ceiling treatments were manufactured using asbestos fiber, which was legal until the mid-1970s in most states. However, the asbestos-containing compound was still legal to sell until all stores were depleted, so if your home was built prior to the mid-1980s, there’s a significant chance your popcorn ceilings contain asbestos.

Just having asbestos bound up on your ceiling doesn’t pose a significant health risk by itself. The problem occurs when these ceiling materials are disturbed. Dust particles containing asbestos can be inhaled, which is really bad for your lungs. Because of this, it’s important to have an asbestos test on your ceiling materials if you’re considering cutting into or removing portions of it. It’s also vital that you invest in filtration respirators that will capture asbestos particles. And in some locations you may need a permit or licensed professionals to remove asbestos containing materials.

Your Popcorn Ceiling Options

Ceiling work can be a huge pain even under the best circumstances, but when you have to add in the risk that popcorn ceilings can represent, it gets even more troublesome. However, you have several different options for refreshing your popcorn ceilings without adding significant risk to your household. Consider:

  • Simply repainting. Sure, popcorn ceilings are hard to clean and can really date your home, but for many houses, popcorn was the original ceiling texture. Regardless of how you may feel about it, it’s period appropriate. If it’s holding well to the ceiling and you’re not experiencing any issues (besides cosmetic ones), repainting your popcorn may be the best way to refresh it. It’s a cheap, simple solution for a ceiling that doesn’t need any patches or repairs.
  • Encasing it in drywall. Choosing thin drywall that’s made for ceilings can give you a brand new ceiling to work with. Not only will this encase any asbestos between two layers of ceiling material, but you can also start fresh with very little mess, unlike scraping popcorn with all its hassle and risks. Fresh drywall can be used on popcorn ceilings that are less than perfect, even if they contain holes, but you’ll need to make sure the attachment surface is consistently level. This may require you to shim out missing bits of drywall.
  • Installing a new ceiling system. Several lightweight ceiling systems exist that can be used to cover popcorn or other texture ceilings. They generally consist of tongue and groove segments that work with a rail system to create a seamless new ceiling with a pattern. Several popular choices include systems that mimic wood ceilings, tin ceilings, or even bead board.
  • Removing the popcorn texture. You can often remove a popcorn ceiling by scraping the material off with a trowel. Depending on how it was applied, you’ll either do it while it’s dry or after it’s been wetted. If you do decide to remove it, be aware that it will create a substantial mess; you’ll need to remove everything from the room and protect the walls to avoid unnecessary mess and damage. It’s a very complicated process, and you’ll definitely need to wear proper respiratory protection.
Posted in Home Keppr
Nov. 25, 2020

Why Do I Need Earnest Money?

When you’re shopping for a home, it can feel like you’re hemorrhaging money.
You’ve got all sorts of things to pay for, from loan application fees to home inspections,
so when the issue of earnest money comes up unexpectedly,
it can be a “slam on the brakes” moment.

Now that the days of low to no down payments are largely past and
markets everywhere seem to be running thin on inventory,
earnest money may well be the most important negotiating tool you’ve never heard of.

 

What Is Earnest Money?

When you make an offer on a home, part of that offer can include a little show of
good faith on your part, in the form of cold, hard cash.

Generally, one to three percent of the offer price is pretty normal
for an earnest money deposit, but this can vary pretty widely based on market conditions.
And the more you put up, the better.

But what happens to that money?

Earnest money is literally just a show of faith. When you go to the closing table,
it becomes part of your cash to close equation,
which includes other line items like your down payment,
your closing costs, and your prepaid items.
It’s not a bribe or an extra fee to convince a seller to sell to you.

It will simply be applied in full as a credit in your closing documents,
reducing the amount of money you need to bring with you on the big day.

Here’s the one kicker. If you were to decide to back out of the contract with no real cause,
the seller may be entitled to some or all of that earnest money.

However, plenty of situations exist where you may not be able to close, but your earnest money will be refunded, such as:

  • An unacceptable home inspection. This all has to be stipulated in your contract;
    there are no givens in a real estate transaction, but there are things that are pretty standard. Having an unacceptable home inspection, if the seller is not willing to make reasonable repairs,
    can be a cause for terminating the contract and getting your earnest money back.
  • Your financing falls through. Again, you’ll need a financing clause or addendum to ensure you’re covered in this event,
    but because financing is so important to real estate transactions in general, they are pretty standard.
    If your financing falls through due to no fault of your own (you’ve been laid off, your bank closes, a co-borrower dies),
    you should generally be able to reclaim your earnest money. The specifics will be in your real estate sales contract, so pay close attention.
  • The seller can’t close. There are a few rare situations where a seller can’t close the transaction.
    These are incredibly uncommon, but they do happen once in a while. For example, you might find out that the seller only believed they were the owners of the home. This can occur when a parent dies without a will,
    forcing the property into probate court even when it’s clear an only child will be the sole heir.
    And in the case that the seller can close, but chooses not to for whatever reason, you would also get your money back.
What Is an Earnest Money Note?

In some markets, you may have an additional option for earnest money, known as an earnest money promissory note.
This is essentially an IOU that accompanies the offer. On the note, you’ll specify exactly when you’ll either turn the paper into actual cash or forfeit the offer entirely. Though these were once very common, they’re far less so today.
If you choose to use an earnest money promissory note, be sure to describe in great detail why you’re not able to provide earnest money on the spot and how you will remedy this.

For example, if you have some stocks you were going to cash out for your down payment,
but didn’t want to touch until you were really ready, you may need time to sell enough to cover the earnest money.
In that case, specify this as the reason and say that you’ll initiate a sale on a certain day, then convert the note on that day.
Make sure to leave yourself a little leeway, because if you fail to perform, you can suffer serious consequences.

Generally speaking, earnest money promissory notes can be considered a sign of a weak offer,
but this varies from offer to offer and market to market and you should inquire before taking that leap.

Posted in Buying Tips
Nov. 25, 2020

Is Buying a Home Today a Good Financial Move?

Is Buying a Home Today a Good Financial Move? | MyKCM

There’s no doubt 2020 has been a challenging year. A global pandemic coupled with an economic recession has caused heartache for many. However, it has also prompted more Americans to reconsider the meaning of “home.” This quest for a place better equipped to fulfill our needs, along with record-low mortgage rates, has skyrocketed the demand for home purchases.

This increase in demand, on top of the severe shortage of homes for sale, has also caused more bidding wars and thus has home prices appreciating rather dramatically. Some, therefore, have become cautious about buying a home right now.

The truth of the matter is, even though homes have appreciated by a whopping 6.7% over the last twelve months, the cost to buy a home has actually dropped. This is largely due to mortgage rates falling by a full percentage point.

Let’s take a look at the monthly mortgage payment on a $300,000 house one year ago, and then compare it with that same home today, after it has appreciated by 6.7% to $320,100:Is Buying a Home Today a Good Financial Move? | MyKCMCompared to this time last year, you’ll actually save $87 dollars a month by purchasing that home today, which equates to over one thousand dollars a year.

But isn’t the economy still in a recession?

Yes, it is. That, however, may make it the perfect time to buy your first home or move up to a larger one. Tom Gil, a Harvard trained negotiator and real estate investor, recently explained:

“When volatile assets are facing recessions, hard assets, such as gold and real estate, thrive. Historically speaking, residential real estate has done better compared to other markets during and after recessions.”

That thought is substantiated by the fact that homeowners have 40 times the net worth of renters. Odeta Kushi, Deputy Chief Economist for First American Financial Corporation, recently said:

“Despite the risk of volatility in the housing market, numerous studies have demonstrated that homeownership leads to greater wealth accumulation when compared with renting. Renters don’t capture the wealth generated by house price appreciation, nor do they benefit from the equity gains generated by monthly mortgage payments, which become a form of forced savings for homeowners.”

Bottom Line

With home prices still increasing and mortgage rates perhaps poised to begin rising as well, buying your first home, or moving up to a home that better fits your current needs, likely makes a ton of sense.

Posted in Buying Tips
Nov. 23, 2020

Tips to Sell Your House Safely Right Now [INFOGRAPHIC]

Tips to Sell Your House Safely Right Now [INFOGRAPHIC] | MyKCM

Some Highlights

    • Your agent now has over 6 months of experience selling houses during the pandemic and can make the process easier and safer for you today.
    • COVID-19 protocols and technology usage recommendations from the National Association of Realtors (NAR) are making it possible to sell houses right now, while agents continue to abide first and foremost by state and local regulations.
    • Let’s connect to discuss how to sell your house safely in today’s housing market.
Posted in Corona Virus
Nov. 18, 2020

The difference between Home Insurance and Home Warranty

View More
Posted in Buying Tips